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Skilled, Gluten-Free, & Full of Marketing Ideas
Bringing heart-led marketing, community connection, and results-driven strategy to support Plantiful Kitchen’s next stage of growth.
Leveraging cross-industry marketing expertise to grow Plantiful Kitchen’s digital presence and connect with health-conscious customers who crave clean, feel-good food.
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To grow Plantiful Kitchen’s digital presence and position it as San Diego’s go-to destination for clean, crave-worthy baked goods made with real ingredients. This will be achieved through strategic email marketing, compelling video and content creation, influencer partnerships, and community-driven storytelling. The campaign will highlight Plantiful’s commitment to wellness, transparency, and joy-filled food—building a loyal, health-conscious audience that engages deeply with the brand and converts across both e-commerce and retail channels.
The Vision - 30-Days
Week One: Onboarding & Brand Immersion for Plantiful Kitchen
Kickoff Meeting
Meet with the team to align on:
Business priorities (e-commerce growth, email performance, retail traffic)
Core products and launch timelines
Ideal customer profile and buying behaviors
Brand voice and messaging (clean, joyful, nourishing)
Market & Brand Audit
Analyze competitors in clean food and wellness space
Identify top-performing trends in short-form content, influencer campaigns, and UGC
Audit existing social media, email flows (Klaviyo), website UX, and SEO touchpoints
Evaluate visual consistency, messaging clarity, and areas of opportunity
Strategy Development
Begin outlining a content and email strategy that integrates launches, lifestyle storytelling, and community engagement
Draft early ideas for influencer partnerships, Reels, and campaign themes (e.g. seasonal pushes, behind-the-scenes bakery content)
Identify quick wins and growth levers for visibility and conversion
Deliverables by End of Week One
Brand audit summary with action recommendations
Strategy draft overview for content, email, and influencer marketing
30-day content calendar framework (in progress)
Social Connection
Week Two: Content Creation & Storytelling
Content Production
Begin capturing and producing original content centered on:
Bestsellers, new product drops, and customer favorites
Behind-the-scenes bakery moments and clean ingredient highlights
Lifestyle tips (snacking, gifting, wellness routines) aligned with seasonal trends
Deliverables
10 branded social posts (Reels, carousels, and static)
Captions crafted to convert—on-brand, engaging, and community-driven
Let's Launch
Week Three: Social Launch & Email Prep
Social Media
Start posting content across Instagram, TikTok, Facebook, and Pinterest per the content calendar.
Community Engagement
Actively respond to comments and DMs to grow connection and visibility.
Email Marketing
Design branded Klaviyo templates and segment the list for upcoming campaigns.
Deliverables
Live social posts with ongoing engagement
Email templates and segmented lists ready for activation
Check-In
Week Four: Optimize & Review
Performance Tracking
Monitor social and email metrics to evaluate reach, engagement, and conversions.
Refinement
Make data-backed adjustments to content, timing, and targeting.
Client Sync
Touch base to review progress and align on next steps.
Deliverables
Weekly performance summary
Strategy updates based on insights
Client feedback notes
Clarity 60-Day Plan
Week Five: Scale & Launch
Content Expansion
Increase content output—add UGC, testimonials, and behind-the-scenes moments.
Partnership Outreach
Connect with local influencers and aligned brands for collaborations.
Email Campaigns
Launch targeted email flows with personalized content.
Deliverables
10 new social posts with UGC and collabs
Partnership proposals
Live email campaigns
Engagement
Week Six: Deepen Engagement & Optimize
Interactive Content
Launch advanced engagement like Q&As, behind-the-scenes, and interactive stories.
Analytics Review
Analyze performance data to identify wins and refine strategy.
Client Alignment
Review insights and adjust the plan for the next 30 days.
Deliverables
Interactive social content
Performance report
Updated 30-day strategy
Community
Week Seven: Community & Consistency
Community Building
Foster brand loyalty through engagement and private group creation.
Content Flow
Keep content consistent—highlight products, wellness tips, and bakery culture.
Feedback Loop
Gather insights from followers and email subscribers to refine content.
Deliverables
Community engagement plan
Ongoing content calendar
Feedback insights
With nearly 15 years of experience in the beauty, wellness, and lifestyle industries, I know how to craft brand experiences that resonate deeply, build trust, and drive measurable results. Plantiful Kitchen’s commitment to clean, high-quality ingredients and authentic connection aligns with everything I value—both professionally and personally.
As a contractor, I bring more than just creative execution—I offer strategic insight, heartfelt storytelling, and a deep understanding of how to connect with wellness-minded consumers in meaningful ways. I’m ready to jump in and support Plantiful Kitchen’s growth across digital platforms, helping expand its reach, strengthen community, and boost both e-commerce and retail success.
Key Responsibilities
Attract New Customers
Create standout content and campaigns that pull in aligned, high-intent buyers and boost conversions across platforms.
Amplify Brand Story
Ensure every touchpoint—from social to email—reflects Plantiful’s joyful, nourishing, and real-food-first brand voice.
Streamline Tools & Execution
Manage and optimize tools like Instagram, TikTok, Canva, and Klaviyo to maintain a strong, consistent digital presence.
Stay Trend-Aware & Customer-Focused
Track content and wellness trends to keep Plantiful Kitchen’s presence fresh, relevant, and always community-centered.
You live in San Diego and can regularly be on-site at our bakery to capture video/photo content.
Yes, I’m based in San Diego and available to be on-site regularly. I also have professional-grade camera, video, and lighting equipment for high-quality content capture.
Experience with Klaviyo (flows, segments, visual layout, and conversion-focused strategy)
Expert level. I’ve built strategic flows, segmented audiences, and designed visually engaging emails that consistently drive revenue and engagement.
Proven success managing influencer campaigns and leveraging UGC effectively.
Yes. I’ve led influencer campaigns that have generated nearly $1 million in direct sales, with deep experience in sourcing talent, managing partnerships, and maximizing UGC across channels.
Confidence in writing clear, engaging copy that sells without sounding “salesy”
Absolutely. I specialize in writing authentic, engaging copy that converts while staying aligned with brand voice.
Experience with Canva or light design tools.
Expert level. I’m highly proficient in Canva and can quickly create clean, branded visuals for multi-platform use.
Video editing and TikTok/Reels/short-form video strategy chops – this is mandatory.
Yes. I have expert-level experience creating and editing short-form video content for TikTok and Reels, with a proven track record of driving engagement and growth.
