La Jolla Cosmetic Med Spa Proposal
From Sofie Whitfield of SWSB Solutions For Katie M.
My Industries
Leveraging Cross-Industry Expertise for Medical Spas and Cosmetic Surgery Centers
Drawing on Successful Strategies from Diverse Industries to Elevate Your Luxury Med Spa Brand
Portfolio
My Recent Projects
Runnymede wedding venue. This is a our family property in Charleston. Our bookings have gone up by 25% in 2025…
La Jolla Luxury Real Estate - Website Redesign, Social Media Management, Event Planning, Automation Nurture Campaigns. itsyourmovesandiego.com
Construction/Interior Design Website and Full Marketing Management. 100% ROI in 30-days Kendraroydesigns.com
Ecommerce Full Service Website Design and Marketing Management -Company Profitable After 5 Month Launch Valfleuryskin.com
The Proposal
To elevate brand visibility and awareness of La Jolla Cosmetic Medical Spa by positioning it as the premier destination for luxury aesthetics and wellness in La Jolla. This will be achieved through targeted social media, grassroots marketing, and strategic event promotions. The campaign will highlight the spa’s expert providers, cutting-edge treatments, and patient-obsessed culture, building trust and loyalty within the local community and beyond.
The Vision - 30-Days
Kickoff Meeting
Align with leadership on:
Business and marketing goals (patient growth, event attendance, brand awareness).
Core services and seasonal priorities (e.g., treatments to push this quarter).
Target audience demographics and psychographics (ideal patients, lifestyle, values).
Brand voice and tone expectations—refining how “joyful,” “luxurious,” and “trusted” come to life online.
Market Research
Perform a competitive analysis of leading med spas in the La Jolla and greater San Diego area.
Study current trends in aesthetics and wellness, especially those driving viral engagement (e.g., TikTok beauty trends, skincare influencers, in-office treatment walkthroughs).
Identify influencers and local partners who align with the brand’s audience and values.
Brand Audit
Review La Jolla Cosmetic Medical Spa’s existing:
Social media accounts (Instagram, Facebook, TikTok).
Website content, SEO, and blog strategy (if any).
Email newsletters and event promotions.
Visual branding and storytelling (consistency, tone, quality).
Assess strengths, gaps, and opportunities for elevating the brand presence.
Strategy Development
Begin building a comprehensive social media and event marketing strategy centered around:
Increasing patient engagement and educational value.
Showcasing behind-the-scenes and expert care.
Building trust with client testimonials and visual storytelling.
Promoting a consistent luxury brand experience across digital and in-person channels.
Start outlining seasonal campaigns (Mother’s Day, summer glow treatments, etc.) and aligning them with event ideas.
Deliverables for Week One
Marketing strategy outline draft: roadmap for social media, grassroots, and event marketing.
Social Connection
Content Creation
Begin producing high-quality, engaging content focused on:
Signature treatments and patient results.
Behind-the-scenes with providers and team members.
Seasonal skincare and self-care tips aligned with current trends.
Deliverables
10 social media posts (mix of Reels, carousels, and single posts) focused on treatments, client stories, and team introductions.
Let's Launch
Social Media Launch:
Begin posting on social media according to the content calendar.
Engagement Strategy:
Develop and implement strategies to engage with followers, including responding to comments and direct messages.
Email Campaign Preparation:
Create email templates and segment the mailing list for targeted campaigns.
Deliverables:
Live social media posts with engagement activities.
Email campaign templates and segmented mailing list.
Check-In
Performance Monitoring: Track the performance of social media posts and email campaigns using analytics tools.
Adjustments: Make data-driven adjustments to the strategy based on initial feedback and performance metrics.
Client Check-in: Regular check-in with the client to review progress and gather feedback.
Deliverables:
Weekly performance reports.
Strategy adjustments based on data.
Client feedback report.
Clarity 60-Day Plan
Content Scaling:
Increase the frequency and variety of content, including user-generated content, testimonials, and behind-the-scenes.
Partnerships and Collaborations:
Identify and reach out to local influencers, businesses, and luxury brands for potential collaborations.
Email Campaign Launch:
Launch the first series of email campaigns targeting segmented lists with personalized content.
Deliverables:
10 additional social media posts featuring collaboration content and client success stories.
Partnership and collaboration proposals.
Live email campaigns.
Engagement
Advanced Engagement:
Implement advanced engagement tactics such as live Q&A sessions, virtual property tours, and interactive stories.
Analytics Deep Dive:
Conduct a detailed analysis of the campaign's performance, identifying key successes and areas for improvement.
Client Review and Strategy Adjustment:
Review the detailed analytics with the client and adjust the strategy for the next phase.
Deliverables:
Interactive social media content.
Detailed performance analysis report.
Updated strategy for the next 30 days.
Community
Community Building:
Focus on building a community around the brand, including creating a private group for clients and potential buyers.
Continuous Content Creation:
Maintain a steady stream of high-quality content, emphasizing new listings and local luxury lifestyle.
Feedback Loop:
Establish a feedback loop with followers and email recipients to continuously improve content and engagement.
Deliverables:
Community engagement initiatives.
Continuous content calendar.
Feedback reports and actionable insights.
In Conclusion
With nearly 15 years of experience in the beauty and fitness industry, I understand what it takes to create meaningful brand experiences that inspire trust, excitement, and loyalty. I’m deeply aligned with your core values—especially the commitment to doing what’s expected and more, and spreading joy. As a contractor, I bring not just execution but strategy and heart, committed to helping La Jolla Cosmetic Medical Spa continue to grow as the go-to destination for aesthetic excellence. I’m ready to hit the ground running and elevate what’s already an award-winning brand.
Key Responsibilities
Develop and Expand Client Base: Enhance the brand experience to attract new clients.
Establish Brand Identity: Maintain brand cohesiveness across platforms.
Manage Marketing Platform: Continuously improve the marketing systems for optimal efficiency.
Stay Trend-Savvy: Keep abreast of current trends to maintain a standout presence in the marketplace.
Required Skills & Abilities:
Yes to all! I’m highly proficient in social media management tools, with expert-level experience in both Canva and Hootsuite. I pride myself on strong organizational and time-management skills, along with excellent written and verbal communication. Creativity, adaptability, and a genuine passion for the wellness and aesthetics industry are at the heart of my work. I’m also available to support evening and weekend events as needed, and am open to discussing the ideal frequency to best support the team and upcoming campaigns.
Education and Experience:
Bachelor’s degree preferred but not required.
Bachelors Degree in Business Administration
1-3 years of experience in marketing, social media, or event planning (experience in the wellness, beauty, or med spa industry is a plus).
15 year of experience of marketing in the beauty and wellness industry.
My Partner Companies
