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Social Media & Marketing Specialist – Proposal
Leveraging cross-industry expertise to elevate Bravo Jewellers’ digital presence and connect with today’s modern, style-savvy customer.
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To elevate the brand visibility and online presence of Bravo Jewellers by positioning it as a premier destination for timeless elegance, custom craftsmanship, and meaningful jewelry in San Diego. This will be achieved through targeted social media content, strategic photography and video production, and ongoing community engagement. The campaign will highlight Bravo’s passion for high-quality design, personalized service, and family-owned values—building a loyal audience that connects emotionally with the brand and confidently shops both in-store and online.
The Vision - 30-Days
Week One: Onboarding & Brand Alignment for Bravo Jewellers
Kickoff Meeting
Align with leadership on:
Business and marketing goals (increasing in-store traffic, boosting online sales, growing brand awareness).
Key product lines and seasonal priorities (e.g., bridal sets, custom pieces, holiday gifting collections).
Target audience demographics and psychographics (style preferences, purchasing behaviors, gifting occasions).
Brand voice and tone—refining how “timeless,” “refined,” and “personal” are reflected across all platforms.
Market Research
Perform a competitive analysis of luxury and custom jewellers in San Diego and comparable lifestyle markets.
Identify social media trends and successful content styles in the jewelry space (e.g., engagement reels, unboxings, styling videos, BTS from custom creations).
Research relevant influencers, stylists, and local partners who align with Bravo’s brand values and clientele.
Brand Audit
Review Bravo Jewellers’ existing:
Social media platforms (Instagram, Facebook, TikTok, Pinterest) for content quality, voice, and engagement.
Website user experience, product display, and SEO opportunities.
Email marketing templates, list segmentation, and engagement (if applicable).
Visual consistency across digital touchpoints (photo style, color palette, messaging).
Assess what’s working, what’s missing, and what can be enhanced to support a high-end, emotionally driven jewelry brand.
Strategy Development
Begin drafting a comprehensive content and marketing strategy focused on:
Telling the story behind each piece—craftsmanship, family-owned values, and one-of-a-kind design.
Increasing customer engagement through behind-the-scenes content, tutorials (e.g., "How to Stack"), and spotlighting clients with their pieces.
Promoting a consistent brand aesthetic that’s elegant, aspirational, and warm.
Outlining seasonal campaign opportunities (e.g., Valentine’s Day, engagement season, holiday gifting) and aligning them with creative shoot concepts and email flows.
Deliverables for Week One
Marketing strategy outline draft: roadmap for social media, product storytelling, grassroots promotions, and influencer outreach.
Brand audit summary: insights and recommendations for elevating Bravo’s online presence and engagement.
30-day content calendar (in progress): content pillars, themes, and posting schedule preview.
Social Connection
Content Creation
Begin producing high-quality, visually compelling content focused on:
Signature pieces, bestsellers, and new arrivals.
Behind-the-scenes of the custom design process and in-store experience.
Seasonal gifting ideas, styling tips, and jewelry care aligned with current trends.
Deliverables
10 branded social media posts (mix of Reels, carousels, and single images) featuring products, client moments, and behind-the-scenes stories.
Captions written with strong calls to action and aligned with Bravo’s tone: elegant, warm, and story-driven.
Let's Launch
Social Media Launch
Begin posting product-focused content across Instagram, TikTok, Facebook, and Pinterest based on the content calendar.
Engagement Strategy
Respond to comments and messages to build community and boost visibility.
Email Campaign Prep
Design branded email templates and segment the list for targeted product promotions.
Deliverables
Live social posts with active engagement.
Email templates and segmented mailing list ready for use.
Check-In
Performance Monitoring: Track the performance of social media posts and email campaigns using analytics tools.
Adjustments: Make data-driven adjustments to the strategy based on initial feedback and performance metrics.
Client Check-in: Regular check-in with the client to review progress and gather feedback.
Deliverables:
Weekly performance reports.
Strategy adjustments based on data.
Client feedback report.
Clarity 60-Day Plan
Content Scaling:
Increase the frequency and variety of content, including user-generated content, testimonials, and behind-the-scenes.
Partnerships and Collaborations:
Identify and reach out to local influencers, businesses, and luxury brands for potential collaborations.
Email Campaign Launch:
Launch the first series of email campaigns targeting segmented lists with personalized content.
Deliverables:
10 additional social media posts featuring collaboration content and client success stories.
Partnership and collaboration proposals.
Live email campaigns.
Engagement
Advanced Engagement:
Implement advanced engagement tactics such as live Q&A sessions, virtual property tours, and interactive stories.
Analytics Deep Dive:
Conduct a detailed analysis of the campaign's performance, identifying key successes and areas for improvement.
Client Review and Strategy Adjustment:
Review the detailed analytics with the client and adjust the strategy for the next phase.
Deliverables:
Interactive social media content.
Detailed performance analysis report.
Updated strategy for the next 30 days.
Community
Community Building:
Focus on building a community around the brand, including creating a private group for clients and potential buyers.
Continuous Content Creation:
Maintain a steady stream of high-quality content, emphasizing new listings and local luxury lifestyle.
Feedback Loop:
Establish a feedback loop with followers and email recipients to continuously improve content and engagement.
Deliverables:
Community engagement initiatives.
Continuous content calendar.
Feedback reports and actionable insights.
With nearly 15 years of experience in the beauty, luxury, and lifestyle space, I know how to craft brand experiences that spark connection, inspire loyalty, and drive results. Bravo Jewellers’ dedication to craftsmanship, quality, and heartfelt service resonates deeply with me. As a contractor, I bring more than just creative execution—I offer strategic direction, elevated storytelling, and a genuine passion for helping brands like yours shine online and in-store. I’m ready to jump in and help Bravo Jewellers grow as a beloved and trusted name in San Diego and beyond.
Key Responsibilities
Attract New Customers: Create scroll-stopping content and campaigns that bring in new audiences and drive conversions.
Elevate Brand Identity: Ensure every touchpoint—from social media to email—reflects Bravo’s timeless, elegant brand.
Optimize Marketing Tools: Streamline and manage platforms like Instagram, TikTok, Canva, and email marketing tools for consistent output.
Stay Trend-Driven: Monitor jewelry and social trends to keep Bravo’s content fresh, relevant, and ahead of the curve.
Skilled in growing loyal communities through thoughtful content, messaging, and influencer collaboration.
Creating elegant, high-impact content that captures the emotion and craftsmanship behind every piece.
Experienced in building aspirational, consistent brand presence across social, email, and digital platforms.
-Proficient in professional photography and comfortable using DSLR and mirrorless cameras.
-Skilled in photo and video editing using Canva, Photoshop, CapCut, and similar tools.
-Strong written and verbal communication skills—fluent in English with a creative, brand-aligned tone.
-Social, creative, and genuinely passionate about digital marketing, jewelry, and luxury branding.
and continued…
-Extensive experience with Google Ads, Pinterest marketing, and email campaign strategy.
– Well-versed in influencer marketing, with a strong background in fashion and luxury content creation.
